A changing marketplace, savier buyers of legal services, and increased levels of competition continue to change the way law firms operate. Pressure for lawyers, practice groups, and firms overall, to carefully analyze and methodically develop strategic plans has never been so important. Establishing a strong competitive position, identifying opportunities, and implementing effective approaches is the recipe for law firm longevity. With the constantly evolving business and legal landscape, firms’ must anticipate the likelihood of change in both subtle and dramatic ways. Every firm has a choice. Either keep pace and evolve or remain idle and dissolve.
"Jennifer is a top-notch marketing professional who provides excellent strategic business development advice, but with a clear understanding of practice business realities."...