Our Services

Marketing Advisors to the Legal Industry

Firm Evolution provides marketing guidance and support to individual lawyers and law firms in the Pacific Northwest, Intermountain West and Midwest.

A changing marketplace, savier buyers of legal services, and increased levels of competition continue to change the way law firms operate. Pressure for lawyers, practice groups, and firms overall, to carefully analyze and methodically develop strategic plans has never been so important. Establishing a strong competitive position, identifying opportunities, and implementing effective approaches is the recipe for law firm longevity. With the constantly evolving business and legal landscape, firms’ must anticipate the likelihood of change in both subtle and dramatic ways.  Every firm has a choice.  Either keep pace and evolve or remain idle and dissolve.





Public Relations

Words From Our Clients

"We can’t say enough about Jennifer Iverson’s help in organizing and focusing our marketing and business development activities. She has taken us from a total scatter shot situation to a thoughtful, goal-directed, and planned approach that is tied to"...

Managing Partner,
Law Marketing Blog

First non-lawyer owned U.S. law firm launches in Utah

Merger talks between Holland & Knight and Thompson & Knight

Climate change activists are holding law firms accountable #DoneWithDunn

Law firm mergers back in action for 2021