Our Team

Our Team

Whether you are the managing partner of a law firm, leader of a practice or industry group, or an individual attorney – as an owner, associate or of counsel position – we are available to help with your unique marketing needs.

Jennifer Macqueen Iverson
President & CEO

Jennifer is the founder and CEO of Firm Evolution.  Applying over 30 years experience, Jennifer assists law firms, practice groups, individual lawyers, and other legal industry clients, with a wide range of strategies.  Prior to establishing Firm Evolution, she served as the in-house marketing director of four prominent West Coast law firms based in Salt Lake City, Portland, Seattle and Anchorage, Alaska.  With Firm Evolution now based in Madison, Wisconsin, it continues to work with law firms in the Pacific Northwest, Intermountain West and Midwest markets.


We have your law firm marketing needs covered – minor tweaks or major overhauls – we are here to help.

In addition to the strategic vision and oversight Jennifer provides, when necessary, Firm Evolution draws on the expertise of its highly experienced partners and industry experts. Together, we provide a full-range of services to meet the ever-changing and expanding needs of the legal industry. This collaborative team includes specialists in the following areas:

  • Media Experts
  • Professional Writers
  • Presentation Skills Trainers
  • Social Media Advisors
  • Website Design & Online Marketing Experts
  • Brand Development Specialists
  • Corporate Photographers

Supporting our clients – whether a solo attorney or large multi-office law firm – is our ever present goal.

Need more information?

Contact Firm Evolution to learn more.

Profile picture

mail206.321.3220

Who We’ve Worked With
  •  <p>Ater Wynne</p> <p>
  •  <p>Betts Patterson Mines</p> <p>
  •  <p>Bullivant </p> <p>
  •  <p>Foster Law</p> <p>
  •  <p>Hanson Baker</p> <p>
  •  <p>HCMP</p> <p>
  •  <p>Inslee Best</p> <p>
  •  <p>Judicial Dispute</p> <p>
  •  <p>Law Offices of Stephen Hansen</p> <p>
  •  <p>Macdonald hoague</p> <p>
  •  <p>Ogden Murphy </p> <p>
  •  <p>Oles Morrison</p> <p>
  •  <p>Peterson Russell</p> <p>
  •  <p>Short Cressman</p> <p>
  •  <p>Snow Christensen</p> <p>
  •  <p>Veris</p> <p>
  •  <p>Yarmuth Wilsdon</p> <p>
  •  <p>YOM</p> <p>
Featured Case Study

Internet Privacy

Firm Evolution carries a unique expertise in public relations and media relations issues faced by law firms.

Within 24-hours of Instagram announcing a change in privacy settings for their online images, we secured significant interest among local news reporters which resulted in several media interviews of our client, Short Cressman lawyer...

Full Case Study >

Let's talk.