Our Team

Whether a member of law firm leadership or an individual attorney, we are available to help with your unique marketing and business development needs. We take the time to understand your objectives and the realities of your market, ensuring our support is both practical and strategically grounded. Our role is to help you advance with intention, confidence, and measurable impact.

Jennifer Macqueen
President & CEO

Jennifer is the founder and CEO of Firm Evolution. Applying over 25 years experience, Jennifer assists law firms, practice groups, individual lawyers, and other legal industry clients with a wide range of strategies. Jennifer has served as in-house chief marketing officer, and in other marketing leadership roles, of several prominent law firms based in Anchorage-AK, Philadelphia-PA, Portland-OR, Salt Lake City-UT, and Seattle-WA.

In addition to the strategic vision and oversight Jennifer provides, she draws on the expertise of her internal team, highly experienced partners, and industry experts. This collaborative effort brings deep, specialized expertise across the full range of marketing and business development services. Together, Firm Evolution delivers a full range of services designed to meet the continually evolving needs of the legal industry.

Branding & Design Strategies
Barry Huddleston

Editing Specialist + Firm Evolution’s Editorial Director
Tye P. Iverson

Websites, SEO, Digital Marketing, and AI Tactics
Jeff Lantz and Kelly Lantz

Social Media Campaigns (LinkedIn emphasis)
Emma Santa’Anna