Brand Foundation

Brand Foundations for Law Firms

Firm Evolution is a leading industry expert in law firm branding.  We provide law firms with recommendations and guidance on the full range of visual, content, messaging and detailed elements of branding.  We work in tandem with our clients to create a brand that reflects the personality of the firm and that resonates with clients and prospects.  We are called upon to moderate initial brand development brainstorming discussions, to then guide the firm through all phases of the process to the ultimate brand launch.  We are also often looped in on branding projects that are already underway.  This is due to a variety of reasons including: frustration with current design team, indecisiveness on the best direction, messaging feedback, and other reasons.

Given our experience in this unique industry, and a longstanding history and familiarity with law firms nationwide, clients value our knowledgeable insights about industry standards and buyer expectations.

We provide guidance and recommendations on creating and maintaining a solid brand platform; the strength of such a foundation will better ensure continued growth and practice evolution.  A comprehensive brand package and process might include:

  • Brand messaging – define what differentiates you
  • Visual identity development
  • Logo creation (variations if needed)
  • Business paper systems (letterhead, business cards, labels, and other identity materials)
  • Name variations and tagline development
  • Website development and fine-tuning for brand revision consistency

We provide law firms with oversight and guidance on the entire branding process, from development through launch.

Interested in a new or revised brand?

Our wide range of law firm marketing services will be tailored to your marketing and business development needs. Contact Firm Evolution to learn more about how we can be of assistance.

Featured Case Study

Internet Privacy

Firm Evolution carries a unique expertise in public relations and media relations issues faced by law firms.

Within 24-hours of Instagram announcing a change in privacy settings for their online images, we secured significant interest among local news reporters which resulted in several media interviews of our client, Short Cressman lawyer...

Full Case Study >

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