Positioning & Messaging

Positioning & Messaging for Law Firms

What idea, feeling or words can your firm authentically own in the mind of the market?  This question is at the core of Brand Positioning.  An effective position statement, often called a tagline, defines and asserts the idea which clients and competitors will come to associate with your brand through consistent reinforcement.  A strong brand message is essential in supporting the brand identity while ensuring brand consistency on all levels.  The best positions sound simple but are deceptively so.  A vast amount of discovery, thought and energy go into setting the stage for the flash of inspiration that yields the simplest and most brilliant taglines.  Brand messaging permeates the entire branding and marketing process.  It defines the voice, values and terminology that steer brand positioning, visual identity development and marketing implementation.

Interested in enhancing your position or fine tuning your messaging?

Our award winning marketing team at Firm Evolution is here to help! Our wide range of law firm marketing services will be tailored to your firm to fulfill your marketing and business development needs. Contact Firm Evolution to learn more about how we can help your law firm.

Featured Case Study

Internet Privacy

Firm Evolution carries a unique expertise in public relations and media relations issues faced by law firms.

Within 24-hours of Instagram announcing a change in privacy settings for their online images, we secured significant interest among local news reporters which resulted in several media interviews of our client, Short Cressman lawyer...

Full Case Study >

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