Jennifer Iverson

Jennifer Macqueen Iverson

President & CEO

Jennifer has assisted thousands of lawyers and law firms maintain and grow their existing client base, while developing new client relationships.  As a legal industry marketing expert, Jennifer has worked with countless lawyers and firms in developing strategic plans, practice and industry group plans, and individual attorney plans.  She is exceptionally skilled in identifying opportunities that build law firm and individual reputations and relationships.

Jennifer works closely with the leadership of her client firms in creating and implementing a wide range of strategic actions including: reciprocal referral arrangements with other law firms and corporations; informal partnerships with companies providing complimentary services; merger and acquisition opportunities; high visibility campaigns for brand launches; and other unique programs that provide mutually beneficial outcomes for law firms and their clients.

Jennifer serves as a contract Chief Marketing Officer and dedicated partner to all Firm Evolution law firm clients.   Together with a seasoned team of industry experts and collaborative partners, Jennifer and Firm Evolution deliver the best in law firm marketing services.  Firm Evolution is the choice for those firms ready to focus on the strategic expectations of a today’s market of savvy buyers of legal services.

Jennifer is a frequent speaker, author, and blogger on a variety of law firm marketing, client service and business development related topics.


Who We’ve Worked With
  •  <p>Ater Wynne</p> <p>
  •  <p>Betts Patterson Mines</p> <p>
  •  <p>Bullivant </p> <p>
  •  <p>Foster Law</p> <p>
  •  <p>Hanson Baker</p> <p>
  •  <p>HCMP</p> <p>
  •  <p>Inslee Best</p> <p>
  •  <p>Judicial Dispute</p> <p>
  •  <p>Law Offices of Stephen Hansen</p> <p>
  •  <p>Macdonald hoague</p> <p>
  •  <p>Ogden Murphy </p> <p>
  •  <p>Oles Morrison</p> <p>
  •  <p>Peterson Russell</p> <p>
  •  <p>Short Cressman</p> <p>
  •  <p>Snow Christensen</p> <p>
  •  <p>Veris</p> <p>
  •  <p>Yarmuth Wilsdon</p> <p>
  •  <p>YOM</p> <p>
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