Posted by Jennifer Macqueen
The web in this day and age is the equivalent of what the yellow pages were in the 90’s. Almost everyone has access to this directory and it has become a vital resource when searching for specific products and services.
So where do people go to find legal services in Seattle?
You got it, the web.
From the devices consumers are using, to how they are searching online, the aggregated research from Google and FindLaw shows how today’s legal-seekers are behaving. Using these market trends to update your law firm marketing efforts is essential, especially for solo practitioners and smaller firms with limited budgets and resources to market their legal services.
The following statistics provide a look at some legal market trends that should influence your legal marketing initiatives:
So what do you need to do with this information in order to drive more business to your front door?
Hockey legend Wayne Gretzky once explained that the secret to success in his sport was knowing that, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
People looking for legal services have a need, a need your law firm can fulfill. So why not anticipate what those needs are by giving them a multitude of quick and easy ways to contact you?
Our award-winning marketing team at Firm Evolution welcomes the opportunity to assist you. We provide a wide range of public relation and marketing services in the Pacific Northwest, Intermountain West and Midwest. We focus on the needs, goals and differentiating aspects of each law firm client.
Our emphasis is on the big picture — leveraging the strengths of the individual attorneys, practice groups and overall firm on all fronts. We work closely with our clients to insure that all components of their marketing program – from press releases and marketing plans, to website and Internet campaigns – provide a strong foundation for maintaining existing clients and developing new ones. Contact Firm Evolution at 206.321.3220 to learn more.