Posted by Jennifer Iverson
If you wait until it’s your designated time to blog and find yourself staring at a blinking cursor, it’ll be much more difficult to blog than if you come prepared with a list of topics you’ve come up with in the previous weeks. Instead, make sure you’re writing down anything that could be a topic, which will allow you to come back to the subject later.
If a subject seems to come up time after time, whether it’s with clients or just between yourself and the other members of the firm, it’s probably a good one to blog about! If you even find yourself beginning a sentence with “you know, I was just talking to someone about that…”, write it down and turn it into a blog post later.
If you’re not finding any potential subjects from your life or your work, you can still generate lists of subjects that might make good topics and choose the ones you like the best. To do this, use writing prompts or other questions.
Here are a few questions to ask yourself (and then answer):
The answers to these questions probably make great subjects — and if you come up with a lot of them at once, you’ll be ready to write when you sit down.
Not all blog posts need to be evergreen, though; reacting to news events which pertain to your practice can be a great way to create a blog that’s relevant and enjoyable to read.
Set up Google Alerts for keywords or practice areas that your firm specializes in, or create an RSS feed of similar law blogs. Take note of which current events might pertain to your practice, and which topics other legal professionals are writing about.
Remember that reading other blogs and news outlets counts as blogging work, too. Reading is a crucial component to writing, and the more content you consume, the more subjects you’ll be able to drum up.
Our award-winning marketing team at Firm Evolution welcomes the opportunity to assist you. We provide a wide range of public relation and marketing services throughout Seattle, Redmond and Bellevue, Washington. We focus on the needs, goals and differentiating aspects of each law firm client.
Our emphasis is on the big picture — leveraging the strengths of the individual attorneys, practice groups and overall firm on all fronts. We work closely with our clients to ensure that all components of their marketing program – from press releases and marketing plans, to website and Internet campaigns – provide a strong foundation for maintaining existing clients and developing new ones. Contact Firm Evolution at 206.321.3220 to learn more about how we can help your law firm!