Posted by Jennifer Iverson
Do you think you could do your job if you didn’t have the Internet? Yep, you probably could.
But would you choose to? I wouldn’t think so.
The Internet has become a necessity for job success. It makes you faster, smarter and allows you to accomplish more things in a day. It opens new doors, saves you money and connects you with the rest of the world. The list is never-ending.
In essence, the Internet automates a large portion of what makes up your everyday tasks. So given a push in the right direction, wouldn’t you want to do the same for your law firm’s marketing efforts?
Marketing automation refers to software that automates, quantifies and streamlines your legal marketing tasks. The software is designed to assist you in prioritizing and executing those tasks in a more organized and efficient way.
Implementing an automated marketing system will free up time, while not getting in the way of the content you are producing and help you reach your goals quicker.
The ultimate goal with your marketing efforts is to generate more revenue for your law practice. To achieve this, you need to push traffic to your website, have the ability to convert that traffic into leads and turn those leads into customers. Where marketing automation is really beneficial and makes an impact is the latter half of this process, the conversion of those leads.
Marketing automation is used in law firms for:
Email marketing is one of the most practical and effective uses of marketing automation.
The following statistics support this:
The majority of attorneys have a very small window of time to dedicate to marketing, so having a proven process in place that develops a lead along the route to becoming a client and having numbers and facts that demonstrate the most effective marketing tools for your firm is a great benefit. That is what marketing automation delivers.
Our award-winning marketing team at Firm Evolution welcomes the opportunity to assist you. We provide a wide range of marketing and public relations services throughout the Pacific Northwest, Intermountain West and Midwest. We focus on the needs, goals, and the differentiating aspects of each law firm client. Our emphasis is on the big picture — leveraging the strengths of the individual attorneys, practice groups and overall firm on all fronts. We work closely with our clients to ensure that all components of their marketing program – from press releases and marketing plans, to website and Internet campaigns – provide a strong foundation for maintaining existing clients and developing new ones. Contact Firm Evolution at 206.321.3220 or with our online contact form to learn more.