Legal Marketing Blog

Congratulations to our client Gordon Tilden Thomas Cordell (GTTC) on the launch of their new brand!

Posted by Jennifer Iverson

Seattle-based law firm, GTTC launches new brand and website!

A little about our client.

GTTC is a Seattle-based law firm practicing exclusively in complex civil litigation and trial work with an emphasis in Business Litigation, Insurance Recovery, and Personal Injury.  Established in 1996, all GTTC attorneys are highly experienced trial lawyers – in my opinion, some of the very best in the market.  Aside from their notable problem solving talents, and over-the-top approach to serving clients, GTTC is comprised of genuinely really, really good people.  A strong sense of  teamwork, human interest concern,and lack of hierarchy issues, permeates the culture of this firm.  They are truly focused on helping their clients, in every way, whatever it takes.

How we helped.

As GTTC’s law firm marketing consultant, Firm Evolution provided consulting and guidance on their rebrand foundation including project management support of the website design and development process, as well as managing design and development of the firm’s new logo and all related business papers (business cards, letterhead, envelopes, email signature block, and other pieces). We were tasked with creating a modern, professional, and intuitive website for the firm.  A site with enhanced page structure and functionality, that would increase search rankings, and provide flexibility to accommodate client needs, the firm’s growth and the constantly shifting market sectors.

GTTC’s new logo mark emphasizes the firm’s widely recognized acronym and reflects their creative approach to solving legal problems.  In developing the new logo, it was important to the client that the commonly used acronym be incorporated, yet also maintain the integrity of the full firm name.

GTTC’s website is built on a unique law firm website content management system, LawFirm Fusion, developed by our partner efelle creative.  This platform incorporates best practices for website design and site management, including real-time content editing via custom modules for practice areas, attorney profiles, events, blogs, and more.  Check out GTTC’s new website here!

Interested in website design and development for your law firm?

Our award-winning marketing team at Firm Evolution welcomes the opportunity to assist you.  We provide a wide range of marketing, business development and public relations services for the legal industry.  We focus on the needs, goals and differentiating aspects of each law firm client.  With an emphasis on the bigger picture —  we leverage the strengths of the individual attorneys, practice groups and overall firm, on all fronts.  We work closely with our law firm clients to ensure that all components of their marketing program – from press releases and marketing plans, to website and internet campaigns – provide a strong foundation for maintaining existing client relationships, and developing new ones.  Contact Firm Evolution to learn more about how we can help your firm.