Posted by Jennifer Macqueen
When we need legal advice from an attorney, it’s not the yellow pages we seek first, nor is it family or friends we immediately turn to, the Internet is the first place people go to find a lawyer.
According to a FindLaw survey done last year, more and more consumers are turning to the Internet to research a lawyer before hiring them.
“Thirty-eight percent of people surveyed said they would use the Internet to help them find a lawyer with only twenty-nine percent stating they would ask a friend or relative and even less would contact the local bar association or use the Yellow Pages.”
Now with the newest addition of the industry specific domains, “.law”, it has become even easier for people on the internet to find themselves an attorney.
On August 5, 2015, Minds + Machines, the owner of the new “.law” top-level domain, announced that two of the world’s most prominent law firms were among the first to adopt the much anticipated “.law” URL.
Specifically dedicated to law firms and lawyers globally, and requiring validation of legal credentials upon application and renewal, the “.law” domain will offer legal professionals a chance to stand out from the overcrowded and unregulated domains.
“The 60-day Sunrise period for .law, where trademark owners can register their names in .law, began on July 30, 2015. Names in the .law domain will first be available for sale to credentialed legal practitioners beginning October 12, 2015.” More information on the .law launch program can be found at nic.law.
The newest member of the legal specific domains, “.law” joins five other domains, .associates, .attorney, .esq, .legal and .lawyer, available for attorneys and legal practices to offer law-related content.
These two questions are likely at the forefront of legal professionals, but the answers aren’t so simple. In order to get the “.law” domain, there are a couple caveats.
First, it provides practicing attorneys a singular opportunity to boost their presence on the Internet and because of the strict conditions in order to acquire the “.law” domain, it assures consumers that they are researching and communicating with real lawyers.
Second, from a branding standpoint, it has been a best practice in legal marketing to register the law firm’s .com and .net URLs together with different iterations in order to ensure brand equity.
To get in on the ground floor of the “.law” domain release this fall, law firms, legal administrators and lawyers can sign up by email to receive updates at nic.law.
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