Trending in Law Firm Marketing and Business Development

Firm Evolution provides marketing and business development services to the legal industry.

Our clients range from solo attorneys, to small law firms, branch offices of large firms and to companies that work with law firms (court reporters, trial consultants, and others); and from unique patent law or estate planning service firms to diverse full service practices.

Law firms, like all other businesses, need to remain flexible and prepared to shift gears as markets and client demands evolve. We are all operating in fast paced environments of constantly changing business and personal conditions which present both opportunities and threats. Confidently evolving in a market of unknowns, is how successful lawyers and firms’ survive and even thrive in these rapidly shifting currents.

Do not ignore your clients, or make assumptions about how secure your relationship is with them. Check in on how their business is doing and how they are doing personally. If you read or hear a news story about a significant change that might affect them – professionally or otherwise – reach out and see if there’s anything you can do to support them, their family.

Firm Evolution works in partnership with our clients, guiding them through the process of building solid marketing programs, or expanding and revamping existing programs. We assist with developing strong internal marketing cultures, and external marketing activities, customized to meet the needs of their business, their target markets, and their client base. We also work closely with individual lawyers, practice groups, industry groups, and leadership, in the development and implementation of strategic plans. Once a solid marketing program is in place, we remain available for ongoing support, for however long is needed.

Tactical Areas We Support

A few tactical areas we offer marketing support include: program audits, marketing department infrastructures, strategic plans and marketing plans, new brand campaigns, refinement of existing brand campaigns, merging of brands, social media management and overall online marketing program development.  We have extensive experience in all of these and other activities including:

• AI policies and approaches;
• career transitions – whether switching to a new practice emphasis or transitioning from private practice to in-house (and vice versa);
• establishing cross-marketing programs;
• designing client surveys and client interviewing processes;
• developing public relations programs or one-off media pitches;
• developing systems and processes for responding to RFPs;
• consulting with individual  attorneys on practice and career transitions; and
• recommendation of special events, anniversaries and client appreciation programs.

Throughout all stages of our legal marketing consulting services, clients rely on our unique blend of strategic and implementation capabilities to fulfill their marketing and business development needs.  Identifying the most effective and efficient approach and providing ongoing support to insure implementation and follow through is our ever present goal.
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