Posted by Jennifer Macqueen
It is true: choosing to become a partner is a life, career, financial, and business decision. Every aspect of operating a law firm should be guided by a smart business mind at the helm. Yet many firms continue to behave as if the business of law is somehow exempt from the fundamentals of running a modern enterprise. This is further evident by the decision, of a high percentage of law firms, to choose a litigator to lead the firm versus a business professional.
To put it plainly, I would never board a cruise ship if the captain were a passenger who had spent time on a few fishing boats and decided she was ready to take the wheel of a massive vessel. But this is precisely how many law firms operate.
Despite decades of industry evolution, many firms remain stuck in a 1990s time warp—led not by seasoned executives, but by litigators who believe that winning a multimillion‑dollar trial qualifies them to run a multimillion‑dollar business. The logic is baffling.
Managing a complex professional services organization requires strategic planning, operational discipline, financial sophistication, and leadership skills that extend far beyond courtroom advocacy. Yet firms continue to place lawyers—often brilliant lawyers—in roles that demand an entirely different skill set.
And here’s the twist: many of these firms are still profitable. They hire. They grow. They have reasonably satisfied lawyers. But they could be significantly more successful if they operated like streamlined businesses led by true CEOs—leaders who make sophisticated short‑ and long‑term decisions and understand how to run an enterprise, not just a case.
Without an MBA‑trained executive director or CEO guiding the ship, firms often default to decision‑making by committee. Hours are spent in business development, marketing, practice group, and operational meetings attended by large groups of partners. While the clock ticks, thousands in billable time evaporate—especially for those dialing in from other offices, listening to shuffling lunch containers and half‑audible conversations.
Only a small subset of attendees contribute meaningful input, many of whom are non‑lawyers. The rest simply attend, observe, and return to their desks with no action items and no clear direction.
Let’s be honest: gathering lawyers to discuss important issues and build camaraderie is valuable. But over‑analyzing systems, revisiting the same ideas repeatedly, and reviewing dense reports only to conclude with minimal next steps and yet another follow‑up meeting is not leadership. It is inertia.
I have attended these Groundhog Day meetings more times than I can count. Everyone knows the pattern: no one will take decisive action, the follow‑up meeting will be rescheduled, months will pass, interest will fade, and the once‑urgent report will become outdated. Nothing happens.
There is something about holding a meeting, generating a report, and scheduling a follow‑up meeting that makes some law firm leaders believe they are “doing something.” In reality, they are doing nothing. Activity is not progress. Discussion is not strategy. Reports are not execution.
Becoming a partner should be a business decision. Hiring and integrating laterals should be business decisions. Pursuing opportunities should be business decisions. But in many firms, these choices are made through habit, hierarchy, or convenience—not strategy.
The firms that will thrive in the next decade are those that operate like smart businesses every single day. They will:
These are the business‑rich firms where becoming a partner makes sense—because the organization itself makes sense.