Posted by Jennifer Macqueen
n many industries, the word “audit” has a negative connotation. Most of the time, no one welcomes being audited, as it may imply that you have done something wrong, or that you need to be checked up on. But when it comes to marketing audits, there are many benefits that can be realized from going through the process.
“Marketing Audit” is a term for taking stock of all the elements that comprise your marketing efforts, and should span the very simple—like your mission, vision, and values—to the more complex or specific strategies for achieving the objectives included in your marketing plan.
A few, but by no means all, of the areas that are commonly touched in a marketing audit include:
The goal in undertaking an audit is very simple – determine what is working, and what isn’t. While you may have a general idea of whether a certain campaign was successful or not, have you holistically looked at the big picture? Do you know how each component contributes to your overall marketing strategy? In the end, when a marketing audit report is completed, you should have in-hand:
A successful marketing audit takes time and commitment and is difficult to produce from the inside. Turn to the professionals at Firm Evolution to guide this very important endeavor. We serve law firms in Seattle, Salt Lake City, and Madison, Wisconsin, with a wide range of legal marketing services. Our specialty is assessing firms’ current marketing programs to ensure that a unified direction is guiding the overall marketing effort. Contact Firm Evolution at 206.321.3220, or submit our online contact form, to learn more>