PARK CITY, UT (July 1, 2022) – Firm Evolution, previously headquartered in Seattle, WA, has moved its headquarters to Park City, Utah, 25 miles east of Salt Lake City.

President and Founder of Firm Evolution, Jennifer Macqueen stated, “Salt Lake City, and surrounding cities, have continued to be ranked as one of the fastest growing regions in the country.  Rich with opportunities for new businesses, entrepreneurs, and families,” Raised in Holiday, Utah, this region is where Macqueen launched her legal industry career, “Returning to my roots has  been a great decision and move for Firm Evolution. Utah’s economy has exploded since the 2002 Olympics which served as an introductory platform to businesses and individuals world wide.  Now, one of the leading technology hubs in North America (Silicon Slopes), it has always become recognized, globally, as a premier winter and summer sports destination. Where there is growth, there is a need for legal services on the corporate and individual levels. Multiple major law firms have opened offices in Salt Lake City and more are on the way.”

Since 2002, Firm Evolution has provided marketing and business development support to the legal industry. Clients range from individual lawyers, to small law firms, to branch offices of mega law firms.  They serve niche boutique firms and full-service practices.  Firm Evolution is widely recognized in the Pacific Northwest and Intermountain West for successfully assisting the legal industry with a variety of internal and external marketing, public relations, branding and innovative business development activities.

Iverson herself has worked within the legal industry for over thirty-years.  Prior to forming Firm Evolution, she began her industry stint as a paralegal in Utah then Washington State.  She then served as the marketing director of four prominent Pacific Northwest and Intermountain west firms based in Salt Lake City-UT, Anchorage-AK, Portland-OR, and Seattle-WA.

Iverson’s family recently relocated to Madison, WI after her husband, Erik H. Iverson, became the new Managing Director of the Wisconsin Alumni Research Foundation (WARF).

In addition to now serving the legal industry in Madison, Firm Evolution’s team of legal industry specialists will continue providing services to law firms in the Pacific Northwest and Intermountain West markets.

For more information contact Jennifer M. Iverson, jennifer@firmevolution.com or 206.321.3220.

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