Legal Marketing Blog

Firm Evolution Now Headquartered in Madison, WI

Posted by Jennifer Macqueen

MADISON, WI (November 1, 2016) – Firm Evolution, previously headquartered in Seattle, WA, announced today that it has moved its headquarters to Madison, WI while still maintaining offices in Seattle, WA and Salt Lake City, UT.

President and Founder of Firm Evolution, Jennifer Macqueen Iverson stated, “Madison is similar to Seattle thirty years ago, a really vibrant city, with warm and welcoming people, rich with opportunities for growing law firms, great market for new businesses, entrepreneurs, and families,” Iverson further mentioned, “Not only has this been a great move for Firm Evolution, given the need for our services in this market, but the quality of life Madison offers is highly appealing to our family.”

Since 2002, Firm Evolution has provided marketing and business development support to individual lawyers and law firms. Clients range from individual lawyers, to small law firms, to branch offices of mega law firms.  They serve niche boutique firms and full-service practices.  Firm Evolution is widely recognized in the Pacific Northwest and Intermountain West for successfully assisting the legal industry with a variety of internal and external marketing, public relations, branding and innovative business development activities.

Iverson herself has worked within the legal industry for over thirty-years.  Prior to forming Firm Evolution, she began her industry stint as a paralegal in Utah then Washington State.  She then served as the marketing director of four prominent Pacific Northwest and Intermountain west firms based in Salt Lake City-UT, Anchorage-AK, Portland-OR, and Seattle-WA.

Iverson’s family recently relocated to Madison, WI after her husband, Erik H. Iverson, became the new Managing Director of the Wisconsin Alumni Research Foundation (WARF).

In addition to now serving the legal industry in Madison, Firm Evolution’s team of legal industry specialists will continue providing services to law firms in the Pacific Northwest and Intermountain West markets.

For more information contact Jennifer M. Iverson, or 206.321.3220.

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