Posted by Jennifer Macqueen
Like any great relationship, in order to reap the benefits, one needs to invest time, expense and hard work. Historically, law firms have deemed the budget for their website to be a onetime expense, shelling out to build a website with all the latest bells and whistles, only to ignore it when it’s finished.
The results of that methodology?
Your firm is left with an expensive, depreciating asset. Without proper maintenance, this ideology of paying out a single, substantial chunk of money to build a website predictably will be repeated due to the fact that today’s marketing technology and your law firm’s business is constantly evolving. This unfortunate cost cycle quickly results in a decayed digital existence that has little to no impact.
As with any other asset that remains on a firm’s financial report, this revolution of paying without maintenance, just to pay out again and repeat the process, is not a clever way to develop long-term worth in any investment.
A logical maintenance plan provides your legal practice with the ability to grow as today’s marketing and business technology advances. Investing in a quality website will only benefit your legal practice if you are committed to the relationship.
Here are 5 suggestions to help you get started:
If you don’t have that kind of budget right now, be truthful with your prospective development firm so they can realistically assess what you can accomplish. It is also important to be sensible about your timeline. The design and development progression for a standard law firm website takes roughly 6 to 12 months from inception to launch.
On the other hand, firms that have disregarded the shift to mobile responsiveness have been profoundly disadvantaged by technological advances like Google’s “Mobilegeddon,” which gives preference to mobile-friendly websites in search results. Additionally, mobile responsive websites can easily be located and viewed by those with smartphones and various other electronic devices.
Law firms can make client interaction with their websites a memorable experience or a forgettable experience. After all, potential clients that have a good experience when visiting your website choose the legal practice they feel understands their needs, which in turn pays for your investment many times over.
Firm Evolution is a premier legal marketing firm, and we know how to create effective, mobile-friendly websites specifically for law firms. If you’d like to dramatically improve your online presence, contact us to schedule a free consultation. Call 206.321.3220 or contact us online.