Firm Wide w 180 Attorney Multi-Office Firm

Helping 180 Attorney Multi-Office Firm refocus there marketing from one target audience to another.

Represented 180 Attorney Multi-Office Firm in completely remaking the firm’s brand and market position from a firm previously recognized for its insurance defense practice, which was largely fading, to building a strong national reputation for the firm as a thriving business and litigation powerhouse. This strategic effort involved multi levels of internal reorganization, shifting practice centers and ongoing educational efforts with groups of the attorneys and staff. It also involved extensive external marketing activities including local, regional and national public relations efforts, development and launch of ongoing advertising campaigns, a web site overhaul and development of a new brand foundation and website.